My code of ethics is based on the traditional yoga principles of Yamas and Nyamas.

1. To embody the essence of truth and non-possessiveness.

2. To maintain the cleanliness of body and mind.

3. To continue my study of Yoga.

4. To maintain ethical, healthy respect for all students.

5. To live with integrity and authenticity.

I also pledged to the ethical marketing move.

1. I pledge to change our pricing from ‘charm prices’ (£7.99) to round numbers (£8).

2. I pledge to not use countdown timers to drive a sale.

3. I pledge to be honest about availability. No false scarcity.

4. I pledge to be transparent in our email list building. No freebies or lead magnets.

5. I pledge to deliver the value we promise pitch-conscious.

6. I pledge to not use social issues to leverage our marketing.

7. I pledge to not make false promises in our sales and marketing.